Posted by Ad Hustler | Posted in Big Pimpin', Doing Business | Posted on 31-01-2009
Changes To The Advertising Guidelines
At Facebook, we are working hard to improve our advertising products to help our advertisers reach users in an effective and meaningful way. Since we launched the Facebook Ads platform in the Fall of 2007, we have used advertiser and user feedback to inform product improvements and policy changes.
As a company, we are always striving to provide a great experience for our users. As advertisers, you have a significant impact on this experience. Our advertising policies help safeguard the experience on Facebook for our users while providing you with opportunities to engage with users and promote your business. In the past, we have made changes to our ad policies in response to user concerns about the quality of advertising. We realize a few of these changes have prevented some legitimate advertising opportunities and impacted ad diversity, both of which are crucial to creating a positive user experience.
In an effort to communicate our policies more clearly, we’d like to share some minor adjustments to our Advertising Guidelines. We are lifting the restrictions on some content including quizzes, surveys, some ringtones and other business opportunities. We’ll begin rolling out these changes over the next few days and the official details will be posted to our Advertising Guidelines early next week.
We hope these changes will improve your advertising experience on Facebook and create an environment in which users and advertisers can build meaningful relationships. We look forward to working with you and continuing to apply your valuable feedback to the future evolution of our products and policies.
This is nothing less than awesome. Now if only Google would change some of their strict policies, we’d all be rolling in the dough.
Let’s face it. It’s getting harder and harder to get access to the traffic we need to remain profitable. Facebook ads are a nightmare to get approved. Myspace must have hired Facebookers, because they are disapproving a lot of ads now too. It’s the same story for all of the traffic we know converts and need to get our hands on.
I’m not a huge stock investor but I do listen to Jim Kramer’s Mad Money everyday. He always speaks about buying derivatives of stocks. For instance, If you believe in Apple and feel that the stock for Apple is overvalued, but still want a piece of the action, what do you do? You buy companies whose stock increase because Apple does well. Stocks could include hardware manufacturers, partner companies, software companies that make software compatible with Apple etc. (Note: this is not stock advice, nor do I like Apple, it’s just a concept)
So how does this relate to getting the traffic we need?
It’s pretty simple actually. Think outside the box, to find ways to get at the same users through alternative advertising systems. There is more then one way to get at the same users and you need to develop a way of thinking to get around your traffic problems. Let’s say you need to get at Facebook users. You can buy ads directly through Facebook’s self serve system, you can do a media buy on Facebook.com, you can buy ads through 3rd party apps ad networks such as SocialMedia or Cubics or you can contact apps owners directly and buy advertising space on their apps. That’s just a few of the ways to get at that same Facebook traffic. The same type of derivatives can be ton with sleuths of other websites. Can’t get a Myspace ad through? Have you tried Google Content Network? The list goes on.
When you get an ad you believe in dissaproved, you CAN NOT give up. You need to work around your problems, and one way to do this is by thinking in terms of traffic derivatives.
I opened up my email to find a survey from PepperJamNetwork. Since it’s been over a year now and Mandy Foley hasn’t been able to figure out a way to get me into the eBay affiliate program, I figured I would let them know on their survey. When I opened the survey I saw something that made me laugh:
Apparently there is a conspiracy. Affiliate.com and Azoogleads are the same company.
You heard it here first.